KURUVA RICE

KURUVA RICE

1KG

BOTANICAL NAME : Oryza sativa L.

The Kadhir Kuruva rice is cultivated and processed following natural methodologies in accordance with international norms. Kerala traditional rice varieties kuruva are more nutritious is an established fact. Growing various varieties of rice (for that matter, any crop) is also smart. It ensures bio-diversity and helps us diversify out the risks associated with any one type of rice.

these traditional rice varieties are about not only health, but also heritage. There is thus a need to reclaim their erstwhile status in our lives, both personal and social. This reclamation needs a coup of sorts. To begin with, we need to understand the consumer, for it is only with her support that we can sustain the popularity of these rice varieties over the long term. The consumer behaviour, shaped today by modern media and driven by cost and convenience, needs to change. Awareness, affordability and accessibility (AAA) is the model to be followed. While making her aware and countering the influence of popular media are important, our efforts need to be backed up by viable alternatives offering these traditional rices at affordable rates at easily accessible locations. Hunting for these rice varieties at some remote fancy store and then paying for them through one’s nose are not favorite pass-time activities of most consumers. If we need to see the magic of the Mullankazhamas, then we have to make these rices easy to get and easy on the pocket.

NUTRITIONAL BENEFITS :

These traditional rice varieties are more nutritious is an established fact. It helps in controlling diabetes.

RETAIL PACKING AVAILABLE : 500grams, 1 Kg

BULK PACKING AVAILABLE : 25kg / 50kg